OUR MISSION

Every individual’s definition of beauty is special and unique. People spend countless hours thinking about and persevering to put forth the best of self. We, at Esme, espouse that cause for our consumers.

Every idea we develop, every product we craft is to offer our consumers a wholesome palette of beauty products so they choose what suits their style and aspiration.

Every ingredient we use, every piece we pack is to ensure our consumers get nothing but the best.

Every order we ship, every shelf we place on is to ensure we are where our consumers want to find us.

Every day we live our mission of fuelling beauty aspirations of the value conscious consumer by making high quality, innovative products accessible and affordable

OUR JOURNEY

In 2019 SAMARA CAPITAL (a PE fund with a portfolio of 20+ companies) acquired two Delhi based FMCG companies – Blue Heaven Cosmetics Pvt Ltd and Nature’s Essence Pvt Ltd with the objective of building a large scale personal care platform serving mass India (Bharat).

We make available to our consumers, a range of pocket-friendly beauty and cosmetic products. We have a strong in-house product development team that constantly innovates to bring the most contemporary products to the market. 

OUR FACTORIES

OUR LEADERSHIP TEAM

OUR BOARD OF DIRECTORS